Overview
The program will be a 9-month journey for participants to develop capabilities in Digital Marketing, through a combination of ‘field and forum’ experiences
1
Proven Field and Forum approach
Our methodology incorporates adult learning techniques by putting what participants learn into practice, creating a continuous and accelerated learning environment
2
Journey experience
During the journey, participants will develop leadership and problem solving skills that will empower them to become change agents within their own organizations
3
Digital Marketing expertise
We bring together local and international expertise in Digital Marketing, with the right combination of best practices adjusted to local Latin American reality
4
Network and Reach
The top CMOs and Senior Digital Marketing leaders from major companies across Brazil and Spanish Latam will be reunited in one same room, enriching the learning experience
5
Transformation roadmap
Participants will identify and prioritize use cases within their companies, while articulating and developing company aspirations and vision for the transformation
6
Lead change
When the journey comes to an end, participants will be fully ready and capable to lead a digital transformation within their companies