The program will be a 9-month journey for participants to develop capabilities in Digital Marketing, through a combination of ‘field and forum’ experiences


Proven Field and Forum approach

Our methodology incorporates adult learning techniques by putting what participants learn into practice, creating a continuous and accelerated learning environment


Journey experience

During the journey, participants will develop leadership and problem solving skills that will empower them to become change agents within their own organizations


Digital Marketing expertise

We bring together local and international expertise in Digital Marketing, with the right combination of best practices adjusted to local Latin American reality


Network and Reach

The top CMOs and Senior Digital Marketing leaders from major companies across Brazil and Spanish Latam will be reunited in one same room, enriching the learning experience


Transformation roadmap

Participants will identify and prioritize use cases within their companies, while articulating and developing company aspirations and vision for the transformation


Lead change

When the journey comes to an end, participants will be fully ready and capable to lead a digital transformation within their companies