Overview

The program will be a 9-month journey for participants to develop capabilities in Digital Marketing, through a combination of ‘field and forum’ experiences

1

Proven Field and Forum approach

Our methodology incorporates adult learning techniques by putting what participants learn into practice, creating a continuous and accelerated learning environment

2

Journey experience

During the journey, participants will develop leadership and problem solving skills that will empower them to become change agents within their own organizations

3

Digital Marketing expertise

We bring together local and international expertise in Digital Marketing, with the right combination of best practices adjusted to local Latin American reality

4

Network and Reach

The top CMOs and Senior Digital Marketing leaders from major companies across Brazil and Spanish Latam will be reunited in one same room, enriching the learning experience

5

Transformation roadmap

Participants will identify and prioritize use cases within their companies, while articulating and developing company aspirations and vision for the transformation

6

Lead change

When the journey comes to an end, participants will be fully ready and capable to lead a digital transformation within their companies