Agenda

The Digital Marketing Academy will cover all relevant strategic, technical, and operational content

Adapted to take into account local reality and constraints

Mexico City

27th – 29th, Aug/2018

The world has changed

  • Digital marketing at its best
  • From traditional to digital
  • Start-up panel
  • Customer Decision Journey
  • Design thinking

Digital Learning

Sep/2018 - Oct/2018
  • Online courses
  • WebEx sessions
  • Coaching interactions
  • Other online resources (e.g., relevant articles, knowledge nuggets, quick exercises)

Mountainview

27th – 30th, Nov/2018

Transforming organizations and relationships

  • Engaging consumers through content
  • Digital branding
  • Media planning and pragmatics
  • Agile marketing

Digital Learning

Dec/2018 – Jan/2019
  • Online courses
  • WebEx sessions
  • Coaching interactions
  • Other online resources (e.g., relevant articles, knowledge nuggets, quick exercises)

Sao Paulo

20th – 22nd, Fev/2019

The data-driven world

  • Marketing technology and infrastructure
  • Machine Learning and Advanced Analytics
  • Using data to personalize @scale
  • Digital media performance

Digital Learning

Mar/2019
  • Online courses
  • WebEx sessions
  • Coaching interactions
  • Other online resources (e.g., relevant articles, knowledge nuggets, quick exercises)

New York

10th – 12th, Apr/2019

Bringing it all together

  • Leadership and motivation to go beyond
  • Digital in off-line world
  • E-commerce simulation
  • Data monetization
  • Monday morning exercise